Course Descriptions

Global Business Course Descriptions

Introduction to Management

Based on an understanding of fundamental concepts in business administration, managerial functions, the role of managers, and the business environment, students will be able to apply theories to real-world cases and explain them effectively.
Introduction to Economics

Students will be able to understand the basic concepts and principles of economics and apply major economic theories to analyze real-world economic phenomena
Marketing

Students will be able to understand the core concepts and components of marketing, explain value exchange and strategic approaches, and analyze the marketing environment.
Basic Business Statistics

Students will be able to understand statistical concepts and techniques, analyze and interpret data, and apply statistical methods to decision-making in business and economics
Fundamentals of Service Delivery

Students will be able to understand the structure and operational principles of the service industry, explain the importance of customer value and service experience, and apply this knowledge to practical settings.
Global HR Management

Students will be able to understand the concepts and functions of global human resource management (HRM), and explain and apply effective talent management strategies in multicultural organizations.
Accounting for Startups

Students will be able to understand the basic concepts of accounting and financial information, and apply them to the commercialization process of startup ideas.
Business Communication

Students will be able to understand communication strategies and skills in a business environment and effectively apply them in various contexts, such as reports and presentations.
Introduction to Economics

Students will be able to understand the basic concepts and principles of economics and apply major economic theories to analyze real-world economic phenomena
Financial Market and Institutions

Students will be able to understand the functions of financial markets and institutions, analyze the impact of financial intermediation on the economy, and develop competencies for financial decision-making.
Tourism and Hospitality Business

Students will be able to understand the concepts and functions of financial markets and institutions, explain the flow of funds and the process of financial intermediation, and analyze the economic impact of the financial system.
Global Consumer Behavior

Students will be able to understand consumer behavior theories and cultural differences, and apply consumer analysis outcomes to strategic decision-making in the global market.
Finance Management

Students will be able to understand the fundamental concepts of financial management, analyze topics such as capital budgeting, capital structure, and cash flow, and apply them to strategic financial decision-making.
Global Organization Management

Students will be able to understand organizational structure, leadership, motivation, and organizational culture, and explain and apply organizational management strategies in global and multicultural environments.
Entertainment & Integrated Resort Management

Students will be able to understand the components and operational principles of the entertainment and integrated resort industry, analyze customer experience and industry trends, and apply this knowledge to practical settings.
Global Operations Management

Students will be able to understand the core concepts and strategies of operations management, and analyze the design and management of production and operations systems through global business cases.
Global Entrepreneurship

Students will be able to understand the concept and role of global entrepreneurship, identify creative business opportunities, and develop sustainable startup strategies across diverse cultures
Brand Management

Students will be able to understand key concepts and techniques of brand strategy, and apply brand positioning and brand asset management to practical settings through various industry cases.
Leisure Sports Business Management

Students will be able to understand the structure and management practices of the leisure sports industry, and develop market analysis and organizational operation strategies.
Multinational Corporation Management

Students will be able to understand the operational environment and strategies of multinational corporations, analyze management practices and challenges in the global market, and develop strategic responses.
Global Leadership

Students will be able to understand effective leadership theories and behavioral strategies in a global context, and apply them to real organizations through practices and case studies
AI Application in Global Business

Students will be able to understand the concepts and application cases of AI technology, and analyze and apply strategic uses of AI in the global business context.
Glocal Business Lecture Series

Students will be able to understand the glocal business environment and real-world cases, and analyze global strategies based on field-driven insights gained through expert lectures.
Integrated Marketing Communication

Students will be able to understand the concepts and functions of integrated communication tools and develop communication strategies for building consumer–brand relationships.
Global Business Case

Students will be able to analyze global business cases to identify strategies, decision-making processes, and cultural issues, and develop solutions based on critical thinking.
Local Contents Development

Students will be able to understand content development strategies utilizing local resources, and analyze the potential for tourism and branding linkage as well as global applicability
Marine Leisure Industry and Case Studies

Students will be able to understand the structure and key activity areas of the marine leisure industry, and analyze industry trends and sustainable development strategies based on case studies